2025 — The Chisos Boot Company has announced its transition to a nonprofit religious organization, now formally recognized as the Church of Chisos. Years in the making, this shift reimagines the storied boot brand as a spiritual and cultural hub for the growing cowboy church movement across Texas and the American West.
At the helm of this transformation is the newly anointed Reverend Roman, a charismatic figure with deep Texas roots and a passion for blending faith, craftsmanship, and cowboy values. Reverend Roman, the founder and creative force behind the former Chisos Boot Company, has long believed that boots are more than just footwear—they're a symbol of purpose, perseverance, and soul. Now, he's putting that philosophy into practice in a whole new way.
Reverend Roman envisions the Chisos storefront in Austin as a sacred gathering space—part chapel, part honky-tonk, part bootmaking workshop. Sunday services will include live country gospel music and sermons on grit and grace. Pilgrimages to the Big Bend region, where Chisos first found their name, are being planned as spiritual retreats.
While unconventional, the move has resonated with many in the cowboy community who see Chisos not just as a brand, but as a lifestyle worth preserving and elevating. Critics may question the blending of commerce and faith, but Reverend Roman sees no contradiction. "Jesus wore sandals," he says, "but if He walked through Texas, I reckon He'd wear Chisos."
As the lines between culture, commerce, and calling blur, the Church of Chisos forges a new path for believers and Texans alike. And the sacred date of April 1st will always be remembered for when the Chisos team pulled off this joke.
