The Bootmaking Journey

The Moontower Business Podcast in Austin, Texas interviewed Founder & Chief Texan Will Roman about his journey to launch Chisos, the craft of bootmaking, and how to navigate the leather capital of the world.

Spotify | Google Podcasts | Anchor


  • 01:44 — What drove you to the boot industry?
  • 06:40 — Discovering boot companies cutting corners
  • 11:45 — Can you tell us about the Chisos heritage leathers?
  • 17:02 — Small batch vs large factory manufacturing in Mexico
  • 23:40 — Was it challenging to get started with all the competition?
  • 27:06 — Where did the idea for the boot designs come from?
  • 36:55 — How COVID-19 affected Chisos and our response
  • 40:38 — Jonathan Terrell official Chisos boot ambassador!

Chisos logo

Our love for the great state of Texas—and enthusiasm for cowboy boots—motivates just about all that we do. On this blog, we write about community stories, local news and what goes into making the best damn comfortable cowboy boots money can buy. Y'all make it possible for our little boot shop to exist. Don't hesitate to reach out! Call or text 512-866-7222 or