The Chisos Origin Story

Founder & Chief Texan Will Roman shares his vision for Chisos on the TMBA podcast! Hear first hand the complete origin story of the company, what Will discovered when cutting open his boot collection, and how the launch party was almost a disaster.

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Listen to Will talk about:

  • 04:50 - How Will’s deal to exit his crypto exchange company almost fell apart at the 11th hour.
  • 10:23 - What made him decide that he wanted to make his own cowboy boots.
  • 20:30 - How a trip to Mexico helped him figure out the manufacturing process.
  • 28:49 - The troubles they had with their first production run of boots.
  • 33:38 - Will’s vision for the company at the end of this year and beyond.

And take a look at those damn comfortable cowboy boots for yourself.